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This ultraportable, stylish laptop is more than just a typical laptop. The challenge was to strategically position the Lenovo IdeaPad Ultrabook in a crowded and competitive landscape, and stand out with a differentiated, emotional story.   Virsitil started with targeted personas to understand consumer ethnographies and conducted...

BMC is an industry leader in big data infrastructure solutions. In an ever-competitive landscape, the challenge was to effectively position BMC as the true leader with messaging that highlighted the benefits of its end-to-end ecosystem solutions. BMC wanted to increase engagement opportunities with technology thought...