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BMC Software

C-Suite Big Data Story

About This Project

BMC is an industry leader in big data infrastructure solutions. In an ever-competitive landscape, the challenge was to effectively position BMC as the true leader with messaging that highlighted the benefits of its end-to-end ecosystem solutions. BMC wanted to increase engagement opportunities with technology thought leaders to ultimately improve its bottom line.

 

Packed with leading technological features, Virsitil took a simplified, insights-driven approach to create a high-level visionary story, with a unique big data empowerment story about how BMC provides valuable, long-term solutions.

 

Target

B2B software technology executive customers and prospects

 

Strategy

Focused short story on vision, with value delivery through future-state automation

 

Results

Industry thought leader engagements increased over 45%

Social media engagement increased 48%

Category
BMC Software