BMC is an industry leader in big data infrastructure solutions. In an ever-competitive landscape, the challenge was to effectively position BMC as the true leader with messaging that highlighted the benefits of its end-to-end ecosystem solutions. BMC wanted to increase engagement opportunities with technology thought leaders to ultimately improve its bottom line.
Packed with leading technological features, Virsitil took a simplified, insights-driven approach to create a high-level visionary story, with a unique big data empowerment story about how BMC provides valuable, long-term solutions.
B2B software technology executive customers and prospects
Focused short story on vision, with value delivery through future-state automation
Industry thought leader engagements increased over 45%
Social media engagement increased 48%