The NFL relies on technology and reliable hardware solutions to operate many facets of its business, from ensuring players’ health and safety to analyzing game footage, to carrying out day-to-day duties at the league’s headquarters in New York City. In 2007, the NFL turned to...
BMC, an industry leader in digital transformation, had difficulty standing out in an ever-increasing competitive landscape. The challenge was to effectively communicate BMC as the leader in automation, data exchange, cybersecurity, Internet of Things, cloud, and cognitive computing. And BMC wanted to focus its core...
This story takes inspiration from Lenovo’s core belief in “being different to be better,” embracing all that’s different and unique in the world. It inspires us to try new things, to innovate, to be a little weird. “I Am Lenovo” is a state of mind...
Marai offers stylish roll top backpacks that are suitable for any journey. With increased demand over its e-commerce platform, the company had difficulty forming a cohesive branding ecosystem and visual language. Virsitil started by defining detailed customer engagement points, and conducting price comparison studies and a...
Atmel is an industry leader for micro-controller touchscreens and memory processers. In a highly rcompetitive market with ever-changing technology, Atmel needed to stand out from the crowd with not only its advanced technology, but also with a creative vision and execution story. Virsitil conducted a deep-dive...
33A+ is a Czech company focused on the transformative digitization of organizations through manufacturing machines and equipment. The challenge was the lack of awareness of this cost-effective, advanced technology offering. Based on interviews with current customers and decision-makers, Virsitil’s approach was to create a comprehensive brand...
Motorola is part of Lenovo brand portfolio, with its own brand expression Motorola wants to tell the story with holistic voice, personality and key differentiations. Our approach is to establish colorful visual story showcasing benefits and artisanship with eye-catching personal style for go-to-market campaign. Target Savvy mobile...
Fine Labels is a well-established fine beverages reseller with established clientele, but lacked a clear brand reprsentation. We thoroughly studied personas and explored experiential expectations with fine beverages. Through extensive research, Virsitil developed a cohesive, experimental, and distinctive brand story narrative, a visual communication framework, and...
In 2018, Ultimate Ears partnered with Logitech, a company equally passionate about premium audio experiences and connecting pople through technology. Ultimate Ears continues to change how we hear music today and pushes the boundaries of what premium, custom-fit earphones can do. Virsitil’s approach was to establish...
As part of a large and far-reaching Texas Instruments marketing campaign, Virsitil created this compelling visual strategy to represent how powerful technology can produce an enchanting and joyful lifestyle for many generations to come. Target B2B hardware technology Strategy Created unique visual language to communicate the powerful empowerment of...