In 2018, Ultimate Ears partnered with Logitech, a company equally passionate about premium audio experiences and connecting pople through technology. Ultimate Ears continues to change how we hear music today and pushes the boundaries of what premium, custom-fit earphones can do. Virsitil’s approach was to establish...
As part of a large and far-reaching Texas Instruments marketing campaign, Virsitil created this compelling visual strategy to represent how powerful technology can produce an enchanting and joyful lifestyle for many generations to come. Target B2B hardware technology Strategy Created unique visual language to communicate the powerful empowerment of...
This ultraportable, stylish laptop is more than just a typical laptop. The challenge was to strategically position the Lenovo IdeaPad Ultrabook in a crowded and competitive landscape, and stand out with a differentiated, emotional story. Virsitil started with targeted personas to understand consumer ethnographies and conducted...
BMC is an industry leader in big data infrastructure solutions. In an ever-competitive landscape, the challenge was to effectively position BMC as the true leader with messaging that highlighted the benefits of its end-to-end ecosystem solutions. BMC wanted to increase engagement opportunities with technology thought...