I Am and We Are Lenovo Campaign

This story takes inspiration from Lenovo’s core belief in “being different to be better,” embracing all that’s different and unique in the world. It inspires us to try new things, to innovate, to be a little weird. “I Am Lenovo” is a state of mind that Lenovo wants every consumer to take pride in.

Virsitil created various project engagement points, encouraging Lenovo’s customers to explore and be inspired. A unique aspect of this project is how Lenovo went above and beyond expectations to create an engaging experience for its millennial customers.

Target

Global millennial consumers

Strategy

Produced brand personas, story theme and narrative

Results

Brand engagement via social media achieved set KPI