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Marai offers stylish roll top backpacks that are suitable for any journey. With increased demand over its e-commerce platform, the company had difficulty forming a cohesive branding ecosystem and visual language.
Virsitil started by defining detailed customer engagement points, and conducting price comparison studies and a competitive analysis. Virsitil created a clear brand vision and brand value proposition strategy with unique selling points by focusing on re-creating the visual style for the needs of Marai’s customers.
Target
Stylish, practical backpack users
Strategy
Re-created the visual style that’s suitable for all types of journeys, mapped the customers’ journeys with a comprehensive brand narrative and visual communication
Results
Brand awareness increased by 150%, e-commerce traffic increased by 85%