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BMC, an industry leader in digital transformation, had difficulty standing out in an ever-increasing competitive landscape. The challenge was to effectively communicate BMC as the leader in automation, data exchange, cybersecurity, Internet of Things, cloud, and cognitive computing. And BMC wanted to focus its core messaging to target technology thought leaders.
Virsitil took a simplified, executive persona development approach—together with BMC’s core technology positioning and leadership voice—to communicate how BMC is a valuable partner for any company’s long-term success.
Target
B2B software technology thought leaders
Strategy
Focused on digital transformation vision, changed technological language to more emotional language
Results
Closed deals with executive thought leader customers on average by 85%