BMC Software

C-Suite Digital Transformation Story

About This Project

BMC, an industry leader in digital transformation, had difficulty standing out in an ever-increasing competitive landscape. The challenge was to effectively communicate BMC as the leader in automation, data exchange, cybersecurity, Internet of Things, cloud, and cognitive computing. And BMC wanted to focus its core messaging to target technology thought leaders.

 

Virsitil took a simplified, executive persona development approach—together with BMC’s core technology positioning and leadership voice—to communicate how BMC is a valuable partner for any company’s long-term success.

 

Target

B2B software technology thought leaders

 

Strategy

Focused on digital transformation vision, changed technological language to more emotional language

 

Results

Closed deals with executive thought leader customers on average by 85%

Category
BMC Software