BMC Software

Design Hotel Brand Identity Experience

About This Project

Neruda Hotel is located below the historical heart of Prague below the Prague Castle.  This brand identity program represent the opportunity to develop comprehensive story based on rich history story, unique modern design atmosphere experience, comfort and functionality with personal touch.  

Virsitil optimized deep learning history with architects, location brining this unique experience to life with visual identity effectively translate the story into visual expression from personal guest engagement experience, environmental brand experience to marketing materials.

 

Target

Global visitors whom appreciates modern design with historical atmosphere

 

Strategy

Deep engagement with architects and clients on history, stories and modern architecture design vision

 

Results

Reservation and social media brand awareness increased to set KPIs

Category
Neruda Hotel