Brand Identity Story

Migration Hub’s mission is to provide support to international social projects working with migrants, asylum seekers, and refugees. The hubs are versatile, multi-use physical spaces where ideas, ventures, and solutions come together, and where migrant entrepreneurs can receive guidance and network with other entrepreneurs.

Virsitil helped create the connection and exchange between projects—increasing their overall impact and long-term potential. The creative work focused on benefits and messaging, showcasing migrants’ stories about finding opportunities for successful ventures.

Target

Corporate community functions and general public

Strategy

Produced engaging narrative based on migrants’ journeys to Germany

Results

Awareness and digital platform engagement rates raised by 45%