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The digitalization business is in a paradigm shift, happening in concert with the “age of more”—more people using more technology, from more locations, on more devices, for more of the time. Industries need to adopt and adapt technology to meet the anytime, anywhere demands of customers, employees, and partners—or risk becoming obsolete.
Virsitil worked with BMC’s executive leaders to develop this digital disruption story to build awareness that industry 4.0 is here. Virsitil helped successfully position BMC as a valuable partner to ride this wave of digital transformation to help customers succeed in their journeys.
Target
Current customers and IT industry thought leaders
Strategy
Developed story narrative on the balance between new methods and traditional approaches to better manage digital transformation
Results
Improved brand awareness with thought leaders, engagements frequency increased over 55%