Rebrand Identity Experience

Marai offers stylish roll top backpacks that are suitable for any journey. With increased demand over its e-commerce platform, the company had difficulty forming a cohesive branding ecosystem and visual language.

Virsitil started by defining detailed customer engagement points, and conducting price comparison studies and a competitive analysis. Virsitil created a clear brand vision and brand value proposition strategy with unique selling points by focusing on re-creating the visual style for the needs of Marai’s customers.

Target

Stylish, practical backpack users

Strategy

Re-created the visual style that’s suitable for all types of journeys, mapped the customers’ journeys with a comprehensive brand narrative and visual communication

Results

Brand awareness increased by 150%, e-commerce traffic increased by 85%