Lifestyle Story

In 2018, Ultimate Ears partnered with Logitech, a company equally passionate about premium audio experiences and connecting pople through technology. Ultimate Ears continues to change how we hear music today and pushes the boundaries of what premium, custom-fit earphones can do.

Virsitil’s approach was to establish a clear visual communication story on how designing each pair of earphones involves painstaking engineering and artisanship, along with eye-catching personal style.

Target

Savvy consumers of audio technology and music

Strategy

Showcased how making each pair involves intricate engineering, artisanship, and style

Results

Shares of social media posts increased dramatically