Fine Labels

Brand Identity Story

About This Project

Fine Labels is a well-established fine beverages reseller with established clientele, but lacked a clear brand reprsentation. We thoroughly studied personas and explored experiential expectations with fine beverages.


Through extensive research, Virsitil developed a cohesive, experimental, and distinctive brand story narrative, a visual communication framework, and digital experience strategies across many touchpoints and industry influencers.



Affluent young urban professionals



Produced current-state evaluation, identifying personas and redefining the visual language



Increased flow of young generation clients by 45%, social media and website click-through rate increased by an average of 35%, industry influencer engagement increased over 55%

Fine Labels