Brand Identity Story

Fine Labels is a well-established fine beverages reseller with established clientele, but lacked a clear brand reprsentation. We thoroughly studied personas and explored experiential expectations with fine beverages.

Through extensive research, Virsitil developed a cohesive, experimental, and distinctive brand story narrative, a visual communication framework, and digital experience strategies across many touchpoints and industry influencers.

Target

Affluent young urban professionals

Strategy

Produced current-state evaluation, identifying personas and redefining the visual language

Results

Increased flow of young generation clients by 45%, social media and website click-through rate increased by an average of 35%, industry influencer engagement increased over 55%