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Fine Labels

Brand Identity Story

About This Project

Fine Labels is a well-established fine beverages reseller with established clientele, but lacked a clear brand reprsentation. We thoroughly studied personas and explored experiential expectations with fine beverages.

 

Through extensive research, Virsitil developed a cohesive, experimental, and distinctive brand story narrative, a visual communication framework, and digital experience strategies across many touchpoints and industry influencers.

 

Target

Affluent young urban professionals

 

Strategy

Produced current-state evaluation, identifying personas and redefining the visual language

 

Results

Increased flow of young generation clients by 45%, social media and website click-through rate increased by an average of 35%, industry influencer engagement increased over 55%

Category
Fine Labels