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Motorola

Corporate Rebrand Visual Style

About This Project

In 2008, Ultimate Ears partnered with Logitech, a company equally passionate about premium audio and connecting people through technology. Ultimate Ears continues to change how we hear music today, push the boundaries of what premium, custom-fit earphones can do. Our approach is to establish visual communication story on each pair is the painstaking engineering and artisanship with eye-catching personal style.

 

Target

Music audio technology savvy consumers

 

Strategy

Each pair is the result of hours of painstaking engineering and artisanship that blends premium audio technology with eye-catching personal style.

 

Results

Social media sharing rate increased

Category
Motorola