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Motorola is part of Lenovo brand portfolio, with its own brand expression Motorola wants to tell the story with holistic voice, personality and key differentiations. Our approach is to establish colorful visual story showcasing benefits and artisanship with eye-catching personal style for go-to-market campaign.
Target
Savvy mobile consumers
Strategy
With thorough competitive analysis and defined sweet spot that we developed specific visual brand experience standing out from the crowd.
Results
Social media sharing rate increased