Financial Start-up Brand Identity System

The financial services industry is being transformed by insurgent startups. From capital markets to insurance and digital banking to wealth management, the Fintech 250 are among the most promising of these companies globally. Firmnext is one of the startups to ride this trend, offering a B2B share stock system that lowers risks for startup entrepreneurs.

Virsitil was tasked to develop a cohesive brand identity system across collateral, digital, and brand visual languages. A consistent brand engagement experience helped introduce this new financial offering to the market.

Target

Startup entrepreneurs in Europe

Strategy

Provided a sophisticated yet simplistic brand engagement experience through visuals and online platforms

Results

Brand awareness and inquiries increased over 65%