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Chinese New Year is one of the most celebrated holidays for Chinese people around the world. Motorola historically has released its annual greetings to Chinese people in various global regions, specifically in Greater China.
Virsitil was fortunate to participate in the dragon and rooster years as part of the celebration campaigns.
Target
Global Chinese consumers
Strategy
Created modern visual style and language blending in traditional Zodiac elements
Results
Brand awareness increased achieved set KPI