Corporate Campaign Story

Atmel is an industry leader for micro-controller touchscreens and memory processers. In a highly rcompetitive market with ever-changing technology, Atmel needed to stand out from the crowd with not only its advanced technology, but also with a creative vision and execution story.

Virsitil conducted a deep-dive study of global design engineers—where they work, education levels, what inspires them, work environments, what they eat and read, what they care about, and their lifestyles. Virsitil then developed a visionary story with actionable strategies that connects emotionally with industry thought leaders and design engineering leaders.

Target

B2C consumer electronic technology and design engineer leaders

Strategy

Evolved and focused brand narrative story on innovation, developed customers’ journey with comprehensive brand narrative and visual communication

Results

Brand awareness increased by 65%, executive customer engagement and prospects increased by 55%