33A+ is a Czech company focused on the transformative digitization of organizations through manufacturing machines and equipment. The challenge was the lack of awareness of this cost-effective, advanced technology offering.
Based on interviews with current customers and decision-makers, Virsitil’s approach was to create a comprehensive brand story that covered the company’s vision and evolved its brand communication quality standards, voice, and tone to better position its solutions. The focus was on 33A+’s top principle of human collaboration and system intelligence with the aim of achieving the maximum impact for its customers.
Target
Global B2B machinery manufacturing technology leaders
Strategy
Conducted qualitative interview with customers and prospects, delivered a comprehensive brand narrative with focused messaging and visual communications
Results
Brand awareness increased over 45%, website click-through rate increased 35%