Archive

29 Mar

Posted at 18:49h in

This story takes inspiration from Lenovo’s core belief in “being different to be better,” embracing all that’s different and unique in the world. It inspires us to try new things, to innovate, to be a little weird. “I Am Lenovo” is a state of mind...

07 Feb

Posted at 19:54h in

This ultraportable, stylish laptop is more than just a typical laptop. The challenge was to strategically position the Lenovo IdeaPad Ultrabook in a crowded and competitive landscape, and stand out with a differentiated, emotional story.   Virsitil started with targeted personas to understand consumer ethnographies and conducted...

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