Victor Cross

Lead Brand Story Copywriter

Victor has written advertising copy for over 40 years, in a career spanning from the fax machine to machine learning. He’s worked on everything from apples (hard cider) to oranges (growers); from coffee to caregiving; from oil to orthodontics; from tacos to telecommunications.

He’s written B2B and B2C communications for Fortune 500 corporations and mom-and-pop startups alike. And he’s delivered just about every kind of marketing deliverable—print ads, brochures, radio and TV commercials, social media, Web content, emails, banner ads, video scripts, you name it.

Victor is an innovative content copy creator who leverages the latest technology to boost the success of digital brand marketing. He thoroughly enjoys the unique creative challenge of each project, aims to be easy and collaborative to work with, and always delivers the goods—on-time, on-budget, and on-the-mark.


California Lottery, Chevron, Cisco, Gallo, Google, HP, Kaiser Permanente, Lucasfilm, Mattel, Microsoft, Roche, Sprint, Sun Microsystems, Taco Bell, Verizon, Visa

Agencies: BBDO, CKS Partners, Clear Ink, DMB&B, Doremus, Extractable, Foote, Cone & Belding, Grey, J. Walter Thompson, Ketchum, Y&R.