Diane is recognized as a big picture visionary, an innovator in purpose-driven brand strategy, disruptive design thinking, and communication. She engages with executive leaders by first helping them define the compelling story at the heart of their company. Then she uses a full spectrum of talented partners, techniques, and media to tell each client’s story in the most engaging way.
She has a proven record of strategic marketing leadership, building brands across the B2B and B2C sectors, helping global companies achieve significant growth. Driving cultural change inside her clients is a key component of many of her successful initiatives. As Partner, Strategic Brand Innovation and Creative of Virsitil, Diane manages all brand experience activities, including strategic brand development/identity, architecture, cultural transformation, people branding, naming, design, digital media, content creation, and the overall customer engagement experience.
As Vice President, Global Brand at Sitecore, Diane led data-driven strategies and created customer-centric brand evolution and communications for this global digital marketing company. In this role, she implemented these strategies through connected storylines, and inventive visualizations, across a range of media, including digital ads, the company website, partner events, conferences, campaigns and events.
Prior to Sitecore, Diane led successful major brand evolutions that resulted in significant gains for well-known global brands, including BMC Software, Fiskars, Lenovo, Microsoft, Plantronics, Tide, Downy, Swiffer, Vertu, Xbox, and Zune.