Diane Chen

Chief Digital Brand Innovation, Strategic Marketing

Diane Chen is a storyteller who’s a brand and experience visionary. She’s a pioneer in leading strategic brand development, industry best-practice marketing business models, and organizational cultural transformation. With out-of-the-box thinking, she integrates strategy, experience creation, insights, technology, and inventive content. And she brings her vision to life, through 360° touchpoints with end-to-end, world-class execution and marketing excellence.

Most of all, she’s a passionate leader who empowers her team to create brands that your customers will love, igniting real results for your business.


Prior to joining Virsitil, Diane was Gigster’s and Sitecore’s Vice President, Global Digital Brand Experience and Corporate Marketing. There, she was responsible for each company’s worldwide brand and marketing, including end-to-end management of brand vision, strategic marketing activities, go-to-market objectives, and operations in all markets and countries.

Before joining Sitecore, Diane was Head of Global Brand Experience and Strategic Marketing for BMC Software. She led and managed BMC’s global brand vision and content marketing.

Diane also spent over 15 years in senior global brand and experience design management at many of the world’s largest consumer brands, including Lenovo, Plantronics, Microsoft, Xbox, Procter & Gamble, and Nokia Vertu.  In these roles, she led strategic brand storytelling, user experience, insights persona, and digital/offline content marketing. 

She  earned her MBA in Marketing Management from Pepperdine University, and her BFA in Graphics and Packaging Design from the Art Center College of Design.  

A frequent guest lecturer at the Art Center College of Design, Diane’s favorite topic is discussing how businesses can escape brand/marketing mediocrity to achieve tangible results.  She’ll inspire you to develop a brand you’re proud of.