28 Nov How AI Can Help Improving Data Marketing Strategies
AI is being used to enhance brands’ first-party data capabilities and guide personalized messaging, targeted content marketing to better understand the needs of their individual customers, and then tailor their creative visuals and media buys in new ways.
There has been a huge demand from our B2C to B2B businesses prospects and clients asking Virsitil to optimize their data marketing strategies to understand trends in their markets, competitive landscape and use insights to position effective content and messaging, focus on addressable markets and targeted personas. This is where we can bring more of the innovative solutions through integrating AI in the process to our clients and they’re showing more willingness to invest into these types of media channels.
The desire is to have more tailored, personalized experiences, the kind of thing where AI can make sense to drive to eventually more foreseeable effective results.