Why CPG Brands—Especially New Ones—Can’t Afford to Ignore It In today’s digital landscape, TikTok reigns as the largest video viewership platform in the world, boasting over 1 billion active users globally - including 150 million users in the U.S. alone. More than just an entertainment hub,...
TikTok is the most engaging social platform in the world, with over 1 billion active users globally and 150 million in the U.S. alone. These younger audiences aren’t just scrolling—they’re buying.95 minutes per day spent on the app means constant exposure to brands and products.Content-first...
In today’s hyper-competitive global market, success for B2B technology companies lies in their ability to understand and anticipate their customers' evolving needs. Predictive content marketing, powered by AI, has emerged as a transformative approach to achieving this goal. By analyzing vast amounts of data and...
Growth is not just a goal; it's a necessity. In the fierce competition and an ever-changing market, one tool that consistently catalyzes success is a powerful presentation.A powerful presentation delivers a clear message, captivates the audience, and compels action. It's an art form where data...
In today's competitive business landscape, especially in sales, the impact of a presentation goes far beyond aesthetics or the speaker's charisma. A well-crafted presentation is crucial for effective communication and persuasion, offering an experience that not only captures attention but also drives action.Creating a Lasting...
Artificial intelligence (AI) is fast evolving to become a critical part of digital marketing strategies, embracing advanced contextual targeting to ID- and cookie-based behavioral approaches. Hence, AI has a significant impact on paid search marketing in many ways: Keyword Optimization: AI can analyze large amounts of...
The difference between rebranding and brand refreshing is that they are two distinct processes in marketing and branding: 1. Rebranding is a total transformation. Here, a company completely overhauls its existing branding, making more extensive, fundamental changes to its brand. Core identity elements, such as name,...
Content marketing plays a vital role in reaching out and engaging target audiences in today’s crowded digital landscape. Artificial Intelligence (AI), a game-changing technology, is reshaping the content marketing space through: 1. Enhanced Digital Personalization AI gives content marketers the ability to deliver personalized experiences at scale....
This blog explores the transformative power of artificial intelligence (AI) in brand marketing within the consumer packaged goods (CPG) industry in today’s fast-paced digital landscape. With the advent of AI, a new era of brand marketing has emerged, offering exciting opportunities for CPG companies to...
Listen to the episode now > https://hubs.la/Q01GVxnc0 On this episode of Innovating the Customer Experience Podcast: Personalization, our Virsitil experts Diane Chen and Caleb Hutchinson join J.D. Power experts Michael Vermillion, Senior Managing Director of Global Business Intelligence, and Mark Miller, Customer Service Advisory Practice Leader....