C-Suite Big Data Story

BMC is an industry leader in big data infrastructure solutions. In an ever-competitive landscape, the challenge was to effectively position BMC as the true leader with messaging that highlighted the benefits of its end-to-end ecosystem solutions. BMC wanted to increase engagement opportunities with technology thought leaders to ultimately improve its bottom line.

Packed with leading technological features, Virsitil took a simplified, insights-driven approach to create a high-level visionary story, with a unique big data empowerment story about how BMC provides valuable, long-term solutions.

Target

B2B software technology executive customers and prospects

Strategy

Focused short story on vision, with value delivery through future-state automation

Results

Industry thought leader engagements increased over 45%

Social media engagement increased 48%