Lenovo Accelerate 2012
We Helped Lenovos internal design team by assisting in the logo design and concept for the Lenovo channel partner program trade show. The show is called Accelerate and is meany to instill energetic feelings about the new products. We wanted to show movement and acceleration using lines and having the logo seem to assemble or come together. The look was achieved in illustrator using custom vector brushes to create the particle effect that could be re-sized. We also used line subtle line movement to be interwoven with the photography that Lenovo provided. The internal Lenovo team did a fantastic job with the final trade show production and the whole thing came out fantastic.